With over 12 years of experience in creative direction, visual design, commercials, digital media ads, outdoor campaigns, UI innovations, and branding, Saad excels at blending creativity with functionality. He’s passionate about crafting designs that not only look amazing but also leave a lasting impact. Saad thrives on bringing ideas to life in ways that are both visually captivating and audience-focused. His work spans multiple industries, driven by a deep passion for elevating brands through innovative design and strategic creative direction.
Saad’s foundation in design and creative arts is deeply rooted in his academic journey. With a degree in Visual Communications, he cultivated a strong understanding of art and design principles, complemented by a keen eye for detail and a passion for innovation.
His journey began in broadcast media, where he led design and animation teams at Geo TV Network and One News Network, crafting dynamic visuals and animations for high-profile TV programs. His leadership and creativity were key in delivering engaging visual content that captivated audiences and enhanced the overall storytelling experience.
At Diamond Group of Industries, one of Pakistan’s largest conglomerates, Saad further expanded his creative expertise. As Group Communications Head, he oversaw the complete revamp of key brands such as Diamond Supreme Foam, Diamond Tyres, and luxury furniture and insulation companies. In addition to redesigning the brands, he developed record-breaking outdoor campaigns that dominated the media for weeks. Saad standardized branding across the group’s sister companies, developed innovative digital and DVC campaigns, created rich print collateral, and introduced out-of-the-box packaging designs. His creative approach redefined the visual identities of these brands, set new market standards, and influenced competitors to follow his lead.
As Art Director at Qarshi, Saad played a pivotal role in shaping the visual direction for renowned products like Jam-e-Shirin, Springley Water, and Qarshi University. By introducing fresh aesthetics and innovative design strategies, he elevated the brand’s appeal, connecting with a broader audience. His understanding of design trends and market dynamics allowed him to create content that was visually captivating and strategically aligned with the brand's core values.
Saad’s portfolio extends to international brands, including Ezele Sweden, a luxury jewelry brand, and MedServe Global, a leading healthcare brand in the UAE. In his current role, Saad oversees digital design, cross-border communications, and branding, ensuring consistency and innovation across all platforms.
In addition to his extensive experience in branding and design, Saad is well-versed in UI/UX design. He crafts user-friendly, visually appealing digital experiences for a variety of clients, ensuring seamless interactions that engage users across diverse platforms.
Saad’s work blends stunning visuals with functionality, always keeping the user experience at the forefront. If you're after creative direction, top-tier design, and impactful user experiences, Saad is excited to collaborate.
Away from his work, Saad can be found enjoying a bold Americano and immersing himself in history books, using the past to inspire future. 🫰